One of the best things you can do as a cake business is selling the occasion with your cake photography and styling. This helps prospective clients buy into and trust your creative...
About Author: Lilian Boukheir is the founder of the Matbakh, a food blog inspired by her Mediterranean heritage. The word “matbakh” means kitchen in Arabic, which is the center of her home...
The pressure to have an online presence for our businesses has been building slowly for the past 10 to 15 years; however, in these last few months, business owners are no longer able to...
The COVID-19 pandemic has made it impossible to serve approximately 400 families with elaborate dream cakes to celebrate their milestones. They are feeling more isolated than ever with very little to look...
By: Jacqui Kelly Totally Sugar So a few years back, when I was still a newbie in the cake world, I entered a cupcake competition. The theme was jewelry, which was right up...
