The Wonders of White! White is so compelling—it means something different to everyone—some call it pristine while others think it plain and uninteresting. To showcase the many moods of white, we’ve introduced a new column with this issue. The “Color Story” column will discuss how to use and work with color. It’s such an important part of our business—how to get the perfect deep red of a summer rose, or to match the pale pink shimmer of a bride’s gown. It’s fitting that the subject of this initial column should be white, a “non-color” that encompasses all colors. Take a look at “The Paradox of White” and let us know what you think!