GROWING READERSHIP
ACD circulation efforts continue to grow and include some of the following marketing efforts:
• ACD attending cake decorating shows/events in order to reach new professionals and enthusiasts
• Social media efforts on Facebook and Twitter
• New website to launch in 2012
• Participation/Sponsorships in professional associations & organizations
• Targeted email list building and rental
• Retailer Bulk Sales copy program available
• Distribution of our Mini-Mag (Free Taste) to new students
• Monthly SLICE newsletter keeps readers updated and interested

CIRCULATION
For businesses whose success depends on being recognized by cake decorators, American Cake Decorating is the ideal vehicle for promoting products and services.
ACD readership is made up of thousands of decorators hungry for information about techniques, equipment and supplies for making cakes faster, easier and more beautiful.
From a marketing perspective, we know that cake decorators can be a hard group to define and reach. The American Cake Decorating advantage provides advertisers with a receptive audience, which anticipates the arrival of every issue.

PASSIONATE ACD READERS
• Our average reader has been decorating cakes for seven years, with 21% decorating for 20 years or more
• 97% plan to purchase products in the next 12 months (i.e. baking supplies/bakeware, fondant/fondant tools, structural supplies, gumpaste and presentation products
• 84% access the Internet daily and 88% have used the Internet to purchase cake decorating products
• Readers spend an average of 1.7 hours reading each issue
• Readers typically share each issue with one other person, doubling ACD’s number of readers
• 98% save every issue for reference
cake

ACD WEBSITE – Home Page
ACD welcomes over 23,000 average visitors per month.
Button ads $650 / 6 mo. | $1000 / 12 mo.
Skyscraper ads $1500 / 6 mo. | $2000 / year
Premiere ads $2000 / 6 months | $3000 / year
SLICE – monthly eNewsletter
SLICE has more than 25,000 opt-in subscribers of both dedicated professionals and enthusiasts. In addition to blasting out monthly, we keep an archive of past months (along with the current issue) on the ACD website
Button ads $300 per issue

INTERNET SHOPPING DIRECTORY
If your business takes advantage of the Internet’s massive potential, ACD’s Internet Shopping Directory is an important opportunity. Our least-expensive option for promoting your business, Internet traders’ names and URL addresses are listed for quick reference on a special page near the front of every issue. In addition, the list will appear as links on the ACD website, AmericanCakeDecorating.com. $350/year

RETAIL SUPPLIER DIRECTORY
One of the most frequent customer-service questions posed by our readers is: “I saw a tool on page 29 and I don’t know how to get it.” The RSD is a handy, keepsake-style section that helps readers to source cake-decorating products ranging the full spectrum from tools to supplies. Priced affordably so that even the smallest retail operation can afford to participate, the package includes a print listing in our March / April issue with cross references for product category and brand names. It also includes a mirror listing in our online search tool at AmericanCakeDecorating.com under Resources. With a handy directory edition and all the convenience of online accessibility, this promotional package is the most economical way for retail shops to catch the attention of regional or national audiences. $300/year

PRINT AD GUIDELINES
All ads must be supplied as digital files in PDF/X1 format. Any ad materials supplied in any other format may be charged production fees. This includes ads supplied as JPEGs, ads with incorrect color formatting and ads with incorrect font formatting. ACD is not responsible for the reproduction of any ads not supplied in the approved format. All materials must be supplied at 100% of the finished ad size. All colors must be set as CMYK.

If you need assistance creating an ad an ACD staff designer can create an ad for a minimum production fee of $250.

PRINT AD SPECIFICATIONS
Trim size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.125” x 10.875”
Full page live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.625” x 10.375”
Full page bleed:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.375” x 11.125”
Spread live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.25” x 9.675”
Spread bleed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.75” x 11.125”
Half page horizontal:. . . . . . . . . . . . . . . . . . . . . . . . . . . 7.125” x 5”
Half page vertical:. . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 9.875”
One-quarter page: . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 5”
One-sixth page: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 3.3”

WEB AD SPECIFICATIONS
Button ads: 100 x 120 pixels
(1.389“ wide x 1.667“ tall)
Skyscraper ads: 100 x 360 pixels (1.389“ wide x 5“ tall)
Premiere ads: 300 x 270 pixels (4.167“ wide x 3.75“ tall)
Images should be 150 dpi, saved as JPEG or .gif files
Idea Gallery: Up to 200 words; photo: 150 x 200 pixels
(2 x 2.5 inches). 150 dpi, RGB files.
How to: Text must include ingredient/product list, plus detailed step-by-step instructions; photos: at least 600 x 715 pixels (main image), plus up to 15 how-to “steps., photos sized at least 353 x 315 pixels

MONTHLY SLICE ENEWSLETTER MECHANICAL SPECIFICATIONS
Side banner ad: 216 pixels wide by 96 pixels high, 72 dpi
Sending Materials: Ads can be emailed to your account sales representative. Please identify/label your materials with your company and ad insertion issue date. If you are mailing a CD with your print ad material, please send to: Space Downtown, re: ACD magazine ad materials, 94 Ninth St., Fourth Floor, Studio 30, Brooklyn, NY 11215. For large files, you may upload them to our FTP site (please call for instructions).