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American Cake Decorating 2014 Editorial Overview

Here’s a run-down of what we include in every issue, as well as what to expect for the coming year:

Test Kitchen: We ask an experienced baker, cake designer,
chocolatier or sugar artist to try out a new piece of equipment,
tool, ingredient, etc., as they document their process to share
with our readers.

Business-Minded: Insight into the issues facing small- to mid-sized business owners including marketing, hiring, pricing and more.

Profile: An in-depth look at a key individual, with commentary
on how they built their business, what challenges they faced
and what they plan for the future.

Share Your Love:
Short interviews with two sugar arts professionals on their current inspiration.

Madeleine: A “stream of consciousness” interview with a sugar
arts professional on their taste and flavor memories.

Sweet Science: A more technical take on a specific ingredient or
process that is critical to the success of any cake, pastry or baked good.

By the Book: Similar to Test Kitchen, instead here the contributor
takes on a new release, trying out a project, method, technique
or recipe from the book to share with readers.

Work Station: Announcements of new products that have
caught our eye at shows or through press releases.

Plus: Every issue contains a showcase featuring individual design projects, a trend feature, tutorials, reports on shows or other events in the cake/pastry/sugar arts world, recipes, a Spanish translation on one tutorial and more.

NEW FOR 2014:

In My Kitchen: We talk to a cake/pastry/baking creative and ask
to take a look inside their kitchen—personal or professional—
where they can share what’s in their pantry, their refrigerator,
their tool drawer, or what’s on top of their counter, on their
bookshelf, etc.

First Rise: Short interviews with “rising stars” in the cake/pastry
world.

Last Bite: A beautiful cake/dessert photo to close out the issue.
And: We plan to expand our international coverage, reach out
to a younger audience, renovate our website, build our social
media presence and launch a digital edition!

Issue Themes & Deadlines for 2014:

March/April
Theme: Springtime Sweets
Editorial Close: January 2, 2014
Ad Close: January 17, 2014

May/June
Theme: International Desserts
Editorial Close: February 28, 2014
Ad Close: March 14, 2014

July/August
Theme: Down the Garden Path
Editorial Close: May 2, 2014
Ad Close: May 16, 2014

September/October

Theme: Small Bites & Dessert Buffets
Editorial Close: July 7, 2014
Ad Close: July 21, 2014

November/December
Theme: Holiday Desserts
Editorial Close: August 29, 2014
Ad Close: September 12, 2014

Email us if you're interested in contributing!

GROWING READERSHIP
ACD circulation efforts continue to grow and include some of the following marketing efforts:
• ACD attending cake decorating shows/events in order to reach new professionals and enthusiasts
• Social media efforts on Facebook and Twitter
• New website to launch in 2014
• Participation/Sponsorships in professional associations & organizations
• Targeted email list building and rental
• Retailer Bulk Sales copy program available
• Distribution of our Mini-Mag (Free Taste) to new students
• Monthly SLICE newsletter keeps readers updated and interested

CIRCULATION
For businesses whose success depends on being recognized by cake decorators, American Cake Decorating is the ideal vehicle for promoting products and services.
ACD readership is made up of thousands of decorators hungry for information about techniques, equipment and supplies for making cakes faster, easier and more beautiful.
From a marketing perspective, we know that cake decorators can be a hard group to define and reach. The American Cake Decorating advantage provides advertisers with a receptive audience, which anticipates the arrival of every issue.

PASSIONATE ACD READERS
• Our average reader has been decorating cakes for seven years, with 21% decorating for 20 years or more
• 97% plan to purchase products in the next 12 months (i.e. baking supplies/bakeware, fondant/fondant tools, structural supplies, gumpaste and presentation products
• 84% access the Internet daily and 88% have used the Internet to purchase cake decorating products
• Readers spend an average of 1.7 hours reading each issue
• Readers typically share each issue with one other person, doubling ACD’s number of readers
• 98% save every issue for reference

ACD ONLINE PROPERTIES
ACD welcomes over 23,000 average visitors per month. Positions are available on the Home page, Featured Product page and more.
Featured Product
Have a new, seasonal or tried and true product you want to promote? Try our Featured Product tab on the ACD website. All we need is images (video if you like) and some copy describing the product. This will be placed on the website for one month.

Sweet Deal
A nice size ad prominently placed on the home page featuring your promotion of the month.

Opportunities also available on the How-To, Inspirations and other pages. Contact your account executive for details.

Slice e-newsletter
Logo and Link
Slice reaches more than 25,000 dedicated professionals and enthusiasts each month. Blasts out the second Tuesday of every month.

E-Spotlight
Exclusive advertising in an eblast. Only your company ad is sent to our list of electronic subscribers.

PRINT AD GUIDELINES
All ads must be supplied as digital files in PDF/X1 format. Any ad materials supplied in any other format may be charged production fees. This includes ads supplied as JPEGs, ads with incorrect color formatting and ads with incorrect font formatting. ACD is not responsible for the reproduction of any ads not supplied in the approved format. All materials must be supplied at 100% of the finished ad size. All colors must be set as CMYK.

If you need assistance creating an ad an ACD staff designer can create an ad for a minimum production fee of $250.

PRINT AD SPECIFICATIONS
Trim size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.125” x 10.875”
Full page live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.625” x 10.375”
Full page bleed:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.375” x 11.125”
Spread live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.25” x 9.675”
Spread bleed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.75” x 11.125”
Half page horizontal:. . . . . . . . . . . . . . . . . . . . . . . . . . . 7.125” x 5”
Half page vertical:. . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 9.875”
One-quarter page: . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 5”
One-sixth page: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 3.3”

WEB AD SPECIFICATIONS
Button ads: 100 x 120 pixels
(1.389“ wide x 1.667“ tall)
Skyscraper ads: 100 x 360 pixels (1.389“ wide x 5“ tall)
Premiere ads: 300 x 270 pixels (4.167“ wide x 3.75“ tall)
Images should be 150 dpi, saved as JPEG or .gif files.
How to: Text must include ingredient/product list, plus detailed step-by-step instructions; photos: at least 600 x 715 pixels (main image), plus up to 15 how-to “steps., photos sized at least 353 x 315 pixels

MONTHLY SLICE ENEWSLETTER MECHANICAL SPECIFICATIONS
Side banner ad: 216 pixels wide by 96 pixels high, 72 dpi
Sending Materials: Ads can be emailed to your account sales representative. Please identify/label your materials with your company and ad insertion issue date.


 


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